Creating a modular design system that has a structure to work for future seasons and campaigns
We created a modular design system that works for all future seasons and campaigns but also allows enough freedom for the personality of each one to shine through. I was part of the concepting process and then when the overall style was set I pushed that through to the remaining pages and led the creation of the design system in Figma.
Design and Motion
Jonny Lander, Creative Director
Kieran Baybutt, Designer
Stephen Hannon, Designer
This project contains private work because of NDA’s or waiting approval to show publicly