I was part of the team at ToyFight creating the designs for the launch of iweigh community
We created a platform to allow I Weigh to share stories and to develop themselves into more than just an Instagram page. We did this through a dynamic, content focused design that puts the stories first. I was involved in the concepting phase and after my direction was chosen I implemented that style into the different page layouts and then supported the project as it went through development.
Design and Motion
Jonny Lander, Creative Director
Kieran Baybutt, Designer