iWeigh

I was part of the team at ToyFight creating the designs for the launch of iweigh community
We created a platform to allow I Weigh to share stories and to develop themselves into more than just an Instagram page. We did this through a dynamic, content focused design that puts the stories first. I was involved in the concepting phase and after my direction was chosen I implemented that style into the different page layouts and then supported the project as it went through development.
Agency
Role
Design and Motion
Team
Jonny Lander, Creative Director
Kieran Baybutt, Designer
iweigh-video-bg
PLAY PLAY
iweigh-home
iweigh-magazine-s
iweigh-magazine-xl
iweigh-jameela
iweigh-mission
iweigh-side-s
iweigh-shop2
iweigh-frame
Ellesse
iWeigh
AER
Scott
View archive
View private project
View project
View project
View project
Watch reel
kieran
ellesse-video-hover (1)
iweigh-hover-video
aer-hover-video
scott-hover-video
random-gif-1
random-gif-2
random-gif-3
random-gif-4
el-gif-1 (1)
Ellesse 2
Ellesse 3
Ellesse 4
iWeigh 1
iWeigh 2
iWeigh 3
iWeigh 4
AER 1
AER 2
AER 3
AER 4
The Scott 1
The Scott 2
The Scott 3
The Scott 4